Small Business Tips: How to plan a successful business brochure

How to Plan a successful business brochure.

Marketing your company with a professional business brochure is one of the best means of providing credibility to your company. A well planned brochure design allows potential clients to learn more about your offerings and the benefits of using them in a no pressure environment. Does your brochure design make a lasting impression? Logounion has compiled a list of essential ingredients that will help ensure your brochure design makes an impact.

•	Avoid technical terms
	— Avoid technical terms & manufacturing information that may be confusing or difficult for your readers to understand. Ensure your message communicates with your target market with content that is relevant and easy to comprehend.

•	Be concise and to the point
	— Your brochure should be concise and to the point as most readers will not spend time browsing through page after page of endless information. A single message stressing the benefits of your company’s offerings and how it will aid your client will be the most effective.

•	Address questions your readers would want answered
	— The information you include within your brochure should come in the proper order and appeal to your target audience. Think of the questions a potential customer would want answered before they would purchase from you, and answer those questions in sequence in your brochure. Provide information as though you are speaking one on one with a client.

•	Create a warm and personal experience.
	— Connect with your readers by crafting a message that strikes an emotional chord, rather than just stating fact after fact. (For instance if your business is selling gas fireplaces, let your reader experience snowy bound nights by the fireside. Use words and pictures that allow your audience to feel and experience how warm and cozy they will be when they have one of your fireplaces in their home.)

•	Motivate and inspire
	— The first page of your brochure is of utmost importance, it needs to command the potential client’s attention and motivate them to continue reading the remainder of the brochure. Remember you are approaching a client who perhaps knows nothing about your company so concentrate your content on how your business can help them in meeting their needs.

•	Encourage readers to share with others.
	— Provide helpful information and tips that will encourage people to want to keep your brochure and pass it on to others. Including how-to information, tips from your professionals or a coupon for a free product/service provides your brochure with a better rate of survival rather then ending up in the trash bin.

•	Always include a call to action
	— End your brochure with asking for the reader to make some kind of action. Provide an 800 number for easy access to your company along with your website address and email. You might also want to consider a reply card for a free consultation or promotion.

t. 1-877-407-9320 e. sales@logounion.com

How to Plan a successful business brochure.

Does your brochure design make a lasting impression?

Avoid technical terms

Be concise and to the point

Address questions your readers would want answered

Create a warm and personal experience.

Motivate and inspire

Encourage readers to share with others.

Always include a call to action